{
  "id": "rei-inspired",
  "name": "REI Inspired",
  "inspired_by": {
    "name": "REI",
    "url": "https://rei.com"
  },
  "domains": [
    "outdoor",
    "retail"
  ],
  "vibe_tags": [
    "earthy",
    "green",
    "outdoor"
  ],
  "status": "stub",
  "version": "0.0",
  "notes": "Inspired-by interpretation, not affiliated with or endorsed by the original brand.",
  "style_profile": {
    "one_liner": "Outdoor retail green \u2014 REI green, sturdy sans, gear-and-trail photography.",
    "vibe_paragraph": "REI uses a sturdy forest green with utilitarian sans-serif and lots of trail/gear photography. Feels like the retail-co-op cousin of Patagonia \u2014 less editorial, more shop-now-and-go-outside.",
    "mood_adjectives": [
      "earthy",
      "outdoor",
      "green",
      "retail",
      "active"
    ],
    "axes": {
      "energy": "medium",
      "formality": "balanced",
      "warmth": "warm",
      "density": "balanced",
      "sharpness": "balanced",
      "mode": "light"
    },
    "best_for": [
      "Outdoor retail and ecommerce",
      "Active-lifestyle brands",
      "Member co-op brands"
    ],
    "avoid_for": [
      "Editorial-only brands",
      "Pure dev tools"
    ],
    "industries_fit": [
      "outdoor",
      "retail"
    ],
    "audience": "",
    "comparable_to": [
      "REI",
      "L.L. Bean",
      "Cabela's"
    ],
    "search_keywords": [
      "rei",
      "outdoor",
      "retail",
      "green",
      "gear",
      "co-op"
    ],
    "confidence": "inferred"
  }
}