Linear Inspired Brand Book
Design Blueprint · v1.0 · scanned

The Linear Inspired
design system.

Dark, sharp, momentum-led — the engineering productivity aesthetic.

sharptersecalm-intenseengineeredopinionatedfast
#5E6AD2
primary
01

Foundations

Logomark

Linear Inspired

Disk + wordmark. Always pair with at least 8px of clearspace. Use #5E6AD2 background or invert for dark surfaces.

Voice

  • +Terse, technical, opinionated
  • +Calm-precise, momentum-oriented
  • +Third-person product-fact in changelogs
  • marketing fluff
  • exclamation marks
  • hype adjectives

Design principles

  • Dark-first canvas, layered grayscale for depth.
  • Sharp corners (6px default), compact density (4px base).
  • One restrained accent at a time.
  • Mono for shortcuts, IDs, numeric callouts.

Vibe · inspired by Linear

Near-black canvas with layered grayscale surfaces and one restrained accent at a time. Inter Variable set tight, mono for keyboard shortcuts and ticket IDs. Speaks in changelog third-person: 'Fixed X.' 'Added Y.' No marketing fluff. Feels like a tool built specifically for people who care about shipping — fast, terse, and a little smug about it.

Comparable to: Linear, Raycast, Arc (dark)

02

Color system

Primary scale

50
mix
100
mix
200
mix
300
mix
400 ★
#5E6AD2
500
mix
600
mix
700
mix
800
mix

Neutrals

White
#FFFFFF
Bg
#08090A
Surface
#0F1011
Border
#23252A
Muted
#8A8F98
Ink
#F7F8F8

Semantic

Success
#27A644
Warning
#F59E0B
Danger
#EB5757
Info
#02B8CC

Brand accents

Primary
#5E6AD2
Secondary
#7C3AED
Accent
#10B981
Highlight
#F59E0B
03

Typography

Display · 64 / 0.95 / -0.03 / 800
The product development system for teams and agents.
H1 · 44 / 1.05 / -0.03 / 700
Purpose-built for planning and building products.
H2 · 30 / 1.15 / -0.02 / 700
A new species of product tool.
H3 · 20 / 1.3 / -0.01 / 700
Real-time observability for every layer.
Lead · 18 / 1.55 / 400
A friendly intro paragraph that sits below a hero headline and explains the value in plain language.
Body · 15 / 1.55 / 400
Standard body copy. Most page content sits at this size. Generous line height keeps long passages readable, and the typeface reads as sharp.
Caption · 12 / 1.4 / 500 · uppercase
Section label · metadata · table headers
Mono · 13 / 1.5 / 500
// sample

Weights

Light 300 Regular 400 Medium 500 Semibold 600 Bold 700 Extrabold 800
04

Tokens · spacing, radius, shadow

Spacing

1 · 4px
2 · 8px
3 · 12px
4 · 16px
6 · 24px
8 · 32px
12 · 48px
16 · 64px

Radius

2 · sm
6 · md
8 · lg
12 · xl
16 · 2xl
∞ · pill

Shadow

sm
card
lift
05

Components

Buttons · variants

Buttons · sizes

Buttons · with icon

Form controls

This value isn't valid.

Precision

Advanced

Anonymous metrics

Help improve the product.

Slider

200

Total iterations. Use 0 to run unlimited.

Dropdown menus

Closed (trigger)

Open

Account
Profile
Workspace · linear-inspired
Settings
Keyboard shortcuts ⌘K
Sign out

Badges & tags

Active Pro Done Beta Deprecated New Running Live v1.0.0 linear-inspired

Avatars

JR
DK
AL
MP
SL
JR
DK
AL
+4
DK

KPI cards

Product teams on Linear

25,000+

Section labels

FIG 0.2 · 1.0 Intake · ENG-2703

Metric

vs. last period

Metric

this month

Feature cards

Data tokens

One source of truth: colors, type, spacing, radius, shadow. Generated artifacts derive from a single JSON.

Components

Buttons, inputs, cards, tables, alerts — every recipe keyed to the brand's CSS variables.

Observability

Real-time charts, status, and KPIs. Live data layouts that survive long sessions and dense tables.

Complex card · domain object

Running #linear-inspired-482

Live deployment · production cluster

Started 14m ago · 7.5k / 12k steps · ETA 9m

Loss

1.04

Throughput

2,412

Memory

14.2 GB

Learning rate

5e-5

62%7,520 / 12,000

Pricing cards

Free

For tinkering and learning.

$0/ month
  • 1 project
  • Community support
  • Open-source core
Most popular

Pro

For serious work.

$49/ month
  • Up to 10 projects
  • Priority support
  • Advanced features

Enterprise

For teams at scale.

Custom
  • Unlimited everything
  • Dedicated success
  • SLA + SSO + audit

Data table

Recent activity

42
ID Name Status Metric Owner Updated
#482production-deploy Running1.04
JR
Jon R.
14m ago
#481data-pipelineDone0.87
DK
Daniel K.
2h ago
#480backfill-2026Paused1.22
AL
Alex L.
5h ago
#479notificationsFailed
MP
Maya P.
1d ago
#478scratchDraft
JR
Jon R.
2d ago
Showing 1–5 of 42

Alerts & banners

Deployment complete.

All checks passed. Live in production after 14m 28s.

Memory approaching limit.

14.2 / 16 GB used. Consider scaling up before the next batch.

Run #479 failed.

CUDA out of memory at step 312. View logs for full stack trace.

New version available.

v1.1.0 dropped today. Drop-in compatible with your current config.

Pro

Unlock unlimited projects, priority support, and the full team workspace.

Tabs

Underline

Pill (segmented)

Chip filter

Modal / dialog

Confirm deployment?

Linear Inspired v1.0 will go live to production. Estimated 14 minutes.

$ linear-inspired deploy --tag v1.0 --env production

Toasts

Run started

#482 · production cluster

!

Checkpoint saved

step-7000.bin · 2.1 GB

Tooltips

Hover me Tooltip on top
With shortcut Save⌘S
Branded Recommended

Progress & loaders

Linear

Build62%
Download28%
Memory89%

Circular

62%

Processing

7,520 of 12,000

ETA 9m 22s

Skeleton

Code & terminal

main.ts TS
import linear from "linear-inspired"

const result = await linear.deploy({
  env: "production",
  tag: "v1.0",
  timeout: 3600,
})

// Deploy in seconds
● ~/linear-inspired $ zsh
$ linear-inspired deploy --tag v1.0
  ✓ Validated config (4.0K)
  ✓ Resolved dependencies (24)
  ⚡ Starting deployment…

  step    elapsed  status
  ────    ───────  ──────
  0500    0:14     ✓
  1000    0:28     ✓
  7520    9:22     ← live

Charts

Throughput

requests / sec

7d

Loss

live run

▼ 0.38

Allocation

  • Compute 9.2G
  • Storage 3.2G
  • Network 1.8G

Empty state

No items yet

Kick off your first project to see it appear here. We'll keep you posted as things happen.

Breadcrumbs & pagination

06

Patterns · app shell

Dashboard

Good afternoon, Jon

Product teams on Linear

25,000+

Active

3

Metric

Recent activity

07

Usage · do & don't

Do
  • Use the dark canvas as the default; layer surfaces for depth.
  • Use ticket-style IDs and numbered section labels as decorative motifs.
  • Reserve mono for shortcuts, IDs, code, and section numbers.
Don't
  • Don't soften the corners — sharp 6px is the brand.
  • Don't add gradients or marketing illustrations to the product surface.
  • Don't stack accents — one at a time.

Best for

  • Engineering productivity tools, issue trackers, project management for devs
  • AI agent dashboards and command-palette apps
  • Dark-first developer products where keyboard shortcuts matter
  • Anything where 'serious craftsperson' is the brand promise

Avoid for

  • Consumer-facing products needing warmth or approachability
  • Marketing/sales tools — too restrained
  • Children's or wellness — too cold
08

Accessibility

Contrast ratios. WCAG AA target ≥ 4.5 for body text, ≥ 3 for large text or UI components.

Foreground Background Contrast Use
#F7F8F8#08090A18.73 · AAABody, headings
#8A8F98#08090A6.13 · AASecondary text
#5E6AD2#08090A4.24 · AA LargeBrand actions (button bg)
#FFFFFF#5E6AD24.7 · AABrand button (text on primary)
#EB5757#08090A5.73 · AADanger states