{
  "id": "ikea-inspired",
  "name": "IKEA Inspired",
  "inspired_by": {
    "name": "IKEA",
    "url": "https://ikea.com"
  },
  "domains": [
    "retail",
    "furniture",
    "scandinavian"
  ],
  "vibe_tags": [
    "yellow",
    "blue",
    "scandinavian",
    "retail",
    "furniture"
  ],
  "status": "stub",
  "version": "1.0",
  "notes": "Inspired-by interpretation, not affiliated with or endorsed by the original brand.",
  "style_profile": {
    "one_liner": "Yellow-and-blue Scandi retail \u2014 IKEA's flag-color brand, affordable design for the everyday.",
    "vibe_paragraph": "IKEA's Swedish-flag yellow-and-blue is among the most recognizable retail brands in the world. Friendly modern sans, photography-forward marketing, lots of room sets. Feels like a brand that has earned the right to feel inevitable.",
    "mood_adjectives": [
      "yellow",
      "blue",
      "scandinavian",
      "warm",
      "retail",
      "everyday"
    ],
    "axes": {
      "energy": "medium",
      "formality": "casual",
      "warmth": "warm",
      "density": "balanced",
      "sharpness": "balanced",
      "mode": "light"
    },
    "best_for": [
      "Retail / furniture / home brands",
      "Scandi-design-inspired products",
      "Family-friendly retail"
    ],
    "avoid_for": [
      "Dev tools",
      "Industrial dashboards"
    ],
    "industries_fit": [
      "retail",
      "furniture",
      "home-goods",
      "lifestyle"
    ],
    "audience": "Home shoppers, families, first-apartment furnishers",
    "comparable_to": [
      "IKEA",
      "HAY (more design-led)",
      "Wayfair (more cluttered)"
    ],
    "search_keywords": [
      "ikea",
      "retail",
      "furniture",
      "yellow",
      "blue",
      "scandinavian",
      "home"
    ],
    "confidence": "inferred"
  }
}