{
  "id": "etsy-inspired",
  "name": "Etsy Inspired",
  "inspired_by": {
    "name": "Etsy",
    "url": "https://etsy.com"
  },
  "domains": [
    "marketplace",
    "handmade",
    "creator"
  ],
  "vibe_tags": [
    "orange",
    "warm",
    "handmade",
    "marketplace",
    "earnest"
  ],
  "status": "stub",
  "version": "1.0",
  "notes": "Inspired-by interpretation, not affiliated with or endorsed by the original brand.",
  "style_profile": {
    "one_liner": "Warm orange handmade marketplace \u2014 earnest, craft-first, shop-from-small-makers vibe.",
    "vibe_paragraph": "Etsy's orange (#F1641E) is friendlier than fintech-orange \u2014 it sits on warm cream surfaces with plenty of image-led product cards and a sincere 'we support small shops' tone. Feels like the visual successor to weekend craft fairs.",
    "mood_adjectives": [
      "orange",
      "warm",
      "earnest",
      "handmade",
      "marketplace",
      "personal"
    ],
    "axes": {
      "energy": "medium",
      "formality": "casual",
      "warmth": "warm",
      "density": "balanced",
      "sharpness": "balanced",
      "mode": "light"
    },
    "best_for": [
      "Handmade / craft marketplaces",
      "Small-business and seller-tooling brands",
      "DTC products with maker storytelling"
    ],
    "avoid_for": [
      "Enterprise B2B",
      "Industrial dashboards"
    ],
    "industries_fit": [
      "marketplace",
      "handmade",
      "DTC",
      "small-business"
    ],
    "audience": "Crafters, gift-shoppers, small-business owners",
    "comparable_to": [
      "Etsy",
      "Big Cartel (warmer cousin)",
      "Squarespace Commerce"
    ],
    "search_keywords": [
      "etsy",
      "marketplace",
      "handmade",
      "orange",
      "warm",
      "crafts",
      "small-business"
    ],
    "confidence": "inferred"
  }
}