{"id":"stripe-inspired","name":"Stripe Inspired","status":"scanned","medium":"web","mode":"light","one_liner":"Infrastructure-grade polish — airy indigo with a multi-color gradient kept in reserve.","vibe_tags":["serious","polished","gradient"],"domains":["payments","fintech","developer-tool"],"urls":{"detail":"https://brandbook.binary.tools/brandbook/stripe-inspired","preview":"https://brandbook.binary.tools/brandbook/stripe-inspired/preview","meta_json":"https://brandbook.binary.tools/brandbook/stripe-inspired/meta.json","brandbook_json":"https://brandbook.binary.tools/brandbook/stripe-inspired/brandbook.json","theme_css":"https://brandbook.binary.tools/brandbook/stripe-inspired/theme.css","tailwind_config":"https://brandbook.binary.tools/brandbook/stripe-inspired/tailwind.config.js","download_zip":"https://brandbook.binary.tools/brandbook/stripe-inspired/download.zip","api":"https://brandbook.binary.tools/api/brandbooks/stripe-inspired"},"has_preview":true,"has_brandbook_json":true,"meta":{"id":"stripe-inspired","name":"Stripe Inspired","inspired_by":{"name":"Stripe","url":"https://stripe.com"},"domains":["payments","fintech","developer-tool"],"vibe_tags":["serious","polished","gradient"],"status":"scanned","version":"1.0","notes":"Inspired-by interpretation, not affiliated with or endorsed by the original brand.","style_profile":{"one_liner":"Infrastructure-grade polish — airy indigo with a multi-color gradient kept in reserve.","vibe_paragraph":"Speaks softly and carries a 99.999% uptime number. Display type is featherlight (weight 300) on cool slate-navy ink; the multicolor wave only appears for hero moments. Reads as quietly confident — the design equivalent of saying 'we process two trillion dollars a year' without raising your voice. Cool, spacious, precise.","mood_adjectives":["polished","confident","infrastructure-grade","airy","precise","trustworthy"],"axes":{"energy":"medium","formality":"balanced","warmth":"cool","density":"spacious","sharpness":"balanced","mode":"light"},"best_for":["Fintech, payments, banking infrastructure","B2B API products where reliability is the message","Enterprise tools that need to feel premium without being loud","Documentation and developer portals for serious products"],"avoid_for":["Casual consumer apps — feels too corporate","Children's or wellness products","Bootstrappy/scrappy positioning — feels too established"],"industries_fit":["fintech","payments","B2B-SaaS","enterprise-API","infrastructure","developer-platforms"],"audience":"CTOs, finance leads, and engineers integrating with serious infrastructure","comparable_to":["Stripe","Plaid","Square Dev","Mercury"],"search_keywords":["fintech","payments","indigo","purple","infrastructure","API","enterprise","gradient","B2B","serious","reliable","premium"],"confidence":"scanned"}},"brandbook":{"id":"stripe-inspired","name":"Stripe Inspired","version":"1.0","tagline":"Confident, precise. Indigo on cool slate.","description":"An inspired-by interpretation of Stripe's infrastructure-grade identity: light, airy typography on cool off-white, signature indigo, and a multi-color gradient for hero moments.","inspired_by":{"name":"Stripe","url":"https://stripe.com"},"vibe_tags":["serious","polished","infrastructure-grade","developer-tool","fintech","gradient"],"domain_hint":"payments / fintech infrastructure","identity":{"logomark":{"shape":"parallelogram-slash","description":"A single forward-slanted stripe/aperture motif"},"wordmark":{"text":"Stripe","case":"sentence","weight":400}},"voice":{"principles":["Confident, precise, infrastructure-grade","Understated and developer-respectful","Numbers as proof, not adjectives"],"avoid":["hype","exclamation marks","marketing fluff"],"sample_headlines":["Financial infrastructure to grow your revenue.","The backbone of global commerce.","Reliable, extensible infrastructure for every stack.","Powering businesses of all sizes.","Accept payments, offer financial services, and implement custom revenue models."],"sample_lead":"Grow your business with a comprehensive set of payments and financial tools — designed to work individually or together.","sample_metrics":[["Currencies","135+",null],["Payments volume","$1.9T",null],["Uptime","99.999%",null],["API requests/day","500M+",null]],"sample_code_lang":"curl","sample_code":"curl https://api.stripe.com/v1/charges \\\n  -u \"sk_test_...\" \\\n  -d amount=1099 \\\n  -d currency=usd \\\n  -d source=tok_visa","sample_terminal_prompt":"$"},"design_principles":["Airy precision — light type, generous space.","One brand color carries identity; gradients carry energy.","Photography uses the slash/parallelogram aperture motif.","Mono for code and identifiers, sans for everything else."],"color":{"primary":{"name":"indigo","hex":"#635BFF","scale":{"300":"#A99DFE","400":"#7E6BFD","500":"#635BFF","600":"#533afd"},"default_step":"500","notes":"Stripe Indigo from the 2019 rebrand. Scale tints observed in marketing; not officially published."},"neutrals":{"white":"#FFFFFF","surface":"#F8FAFD","border":"#E5EDF5","muted":"#50617A","ink":"#061B31","carbon":"#0A2540"},"semantic":null,"category_accents":{"cyan":"#00D4FF","blue":"#1CA8FF","purple":"#5E46BF","pink":"#FFE0EF","orange":"#FF6118"},"page_bg_token":"neutrals.white","card_bg_token":"neutrals.white","section_bg_token":"neutrals.surface","body_text_token":"neutrals.ink","muted_text_token":"neutrals.muted","signature_gradient":"linear-gradient(120deg, #FF6118 0%, #FFE0EF 30%, #5E46BF 60%, #00D4FF 100%)"},"typography":{"fonts":{"sans":{"family":"Söhne","fallback":"Inter, system-ui, -apple-system, \"Segoe UI\", sans-serif","license":"commercial (Klim Type Foundry)","open_alternative":"Inter","google":false},"mono":{"family":"Söhne Mono","fallback":"JetBrains Mono, \"SF Mono\", Menlo, Consolas, monospace","license":"commercial","open_alternative":"JetBrains Mono","google":false}},"scale":{"display":{"size_px":64,"line":1.05,"tracking":"-0.02em","weight":300},"h1":{"size_px":48,"line":1.1,"tracking":"-0.02em","weight":400},"h2":{"size_px":32,"line":1.15,"tracking":"-0.01em","weight":400},"h3":{"size_px":24,"line":1.25,"tracking":"-0.005em","weight":500},"lead":{"size_px":20,"line":1.5,"tracking":"0","weight":400},"body":{"size_px":16,"line":1.5,"tracking":"0","weight":400},"caption":{"size_px":14,"line":1.4,"tracking":"0","weight":400},"mono":{"size_px":14,"line":1.5,"tracking":"0","weight":400,"font":"mono"}}},"tokens":{"spacing_px":[4,8,12,16,24,32,48,64,96,128],"radius_px":{"sm":4,"md":6,"lg":8,"xl":12,"2xl":16,"pill":9999},"shadow":{"sm":"0 1px 2px rgba(10,37,64,0.08)","card":"0 6px 24px rgba(10,37,64,0.08), 0 1px 2px rgba(10,37,64,0.04)","lift":"0 20px 50px rgba(10,37,64,0.12)"},"motion":{"duration_ms":{"fast":150,"base":200,"slow":300,"slower":500},"easing":"cubic-bezier(0.4, 0, 0.2, 1)","signature_easing":"cubic-bezier(0.215, 0.61, 0.355, 1)"}},"components":{"button":{"variants":{"primary":{"bg":"primary.500","fg":"white","radius":"md","hover":"darken + 1-2px lift"},"secondary":{"bg":"white","fg":"carbon","border":"none","radius":"md"}}},"input":{"radius":"md","focus":{"ring":"rgba(99,91,255,0.25)","ring_width":4}},"card":{"bg":"white","border":"border","border_width":1,"radius":"lg","shadow":"card"},"badge":{"shape":"pill","text_px":12}},"do":["Use indigo for primary actions and brand moments.","Use light (300) display weights for a 'precision' feel.","Reserve the multi-color gradient for hero/decorative moments only."],"dont":["Don't make text-heavy areas feel busy — restraint is the brand.","Don't use Söhne if you can't license it; ship Inter instead.","Don't blend Stripe Press (editorial, serif) with the core product brand."],"provenance":{"scanned_from":["https://stripe.com/","https://docs.stripe.com/","https://docs.stripe.com/api/charges/create","https://klim.co.nz/fonts/soehne-mono/","https://stripe.com/blog/accessible-color-systems","https://designmd.cc/benchmarks/stripe","https://brandcolors.net/b/stripe"],"scanned_at":"2026-05-25","confidence":"medium-high","notes":"Voice, type and primary indigo: high confidence. Spacing/shadow/radius inferred from product UI — Stripe does not publish a public design token reference. Semantic colors (success/warning/danger) genuinely not found in public surface; left null rather than fabricated."}}}